Ad budget leaks quietly. The agent catches it the same day
I connect an AI agent to your ad accounts and analytics. Every day it reconciles spend against leads, tells you when something breaks, and once a week sends a report with decisions: where to move budget, what to switch off, what to scale.
Ad money disappears between reports
This is not a platform problem and not a contractor problem. Nobody looks at the whole ad picture every day, because it is tedious work that cannot be squeezed in between other tasks.
So decisions get made once a month from a report, while money is spent every day.
Watches your advertising every day so you don't have to
Four simple things that usually nobody in the company actually does.
Daily reconciliation
Every morning the agent collects spend, leads and cost per lead across all channels and compares them to your own normal range from previous weeks.
Alerts with a cause
When a number leaves its boundaries you get more than «something went wrong». You get «cost per lead doubled in campaign X, and here is what changed».
Monday report
Spend by channel, leads, cost per lead, week-over-week movement and a list of decisions: what to move, what to switch off, what to scale.
Answers to questions
Ask in plain language in your chat and get an answer from your own data, without opening five dashboards and building a spreadsheet.
What an ordinary Tuesday looks like when an agent watches your ads
Yesterday's summary: €412 spent, 6 leads, €68 per lead against €44 a week earlier. One campaign caused the jump, the rest are normal.
A question in chat: «which creative brought the most leads over the last 7 days?» The answer arrives before you finish opening the ad account.
Alert: since yesterday the site form has not been submitting leads from mobile. Ads are running, money is going out, leads are not coming in.
The agent prepares a proposal: take 30% of budget off the two worst campaigns and add it to the one delivering leads at €41. You make the call — the agent changes nothing on its own.
An example day. Thresholds, channels and wording are tuned to your business.
Twenty percent on discovery, eighty on what already works
Budget usually gets allocated once and then left alone: there is «no money» for tests, and six months later there is no understanding of why leads got more expensive either. The agent holds that discipline for you — with numbers, every week, not with good intentions.
Looks beyond the ad accounts
The agent ties ad spend to behaviour on your site: which channels, creatives and segments make it to a lead, and which bring people who leave on the first screen.
Reserves a share for discovery
Part of the budget — around 20% by default — is set aside to test new combinations: different creatives, different audiences, different placements. That money stops dissolving into routine.
Writes briefs, not wishes
For every hypothesis the agent prepares a brief: what we test, on which audience, with what message, what it costs and which metric decides. Your marketer or contractor sets the campaign up.
Moves budget to the winner
After a week or a month it is clear what worked. The main share of budget goes to the best performing combination, losing tests are closed and new hypotheses take their place.
The testing share is not dogma. On a small budget 20% will never reach significance, so we test less often but in bigger chunks. Exact proportions are agreed at the start and revisited by season.
What you actually get in practice
What it connects to
The agent works with what you already have. Nothing has to be migrated or rebuilt.
- Ad accounts: Google Ads, Meta, TikTok, LinkedIn
- Site analytics: GA4, Google Search Console, PostHog
- Leads: CRM, site forms, messenger conversations
- Spreadsheets and exports, if part of the numbers lives there
Anything else — on request
This list is not closed. If your data sits in another system I connect it separately: anything with an API or a regular export will do. On the free session I will tell you straight away what connects quickly and what takes longer.
How it works
I go through your ad accounts and analytics. Within a week you have a written breakdown: where money leaks right now and what it costs per month.
We agree what counts as normal: which metrics matter and at what deviation the agent should wake you.
I connect the agent in read-only mode. It never presses a single button inside your accounts.
The agent builds a baseline from your own account history — your normal, not a market average.
From there it runs on its own: daily reconciliation, alerts on deviations, a report every Monday.
Once a month we go through the reports together and retune thresholds for the season and new campaigns.
Who this is for
A good fit
- You spend €3,000 a month or more on ads — below that the agent will not pay for itself, and I will say so upfront
- You run more than one channel and nobody puts the whole picture together
- You have a contractor or a team and want independent oversight of their work
- You make the budget decisions and need grounds for them, not gut feeling
Not a fit
- Advertising runs occasionally or is currently paused
- You need someone to manage bids for you: the agent watches and proposes, the hands stay yours
- There is neither analytics nor lead tracking in place — that comes first, the agent second
Access and security
The most common objection sounds like this: I am not letting a robot into my ad accounts. And it is the right objection.
How this differs from what you already have
From a dashboard
A dashboard shows what happened and waits for you to open it. The agent comes to you and says what changed and what to do about it.
From an agency report
An agency reports on its own work. The agent counts from raw account data and has no stake in a good-looking report.
From one-off analysis
Exporting the data and going through it once can be done without me. The value here is that somebody looks at your advertising every day without your involvement.
What it costs
Setup
Account breakdown, connecting the sources, tuning thresholds and the report. For the first two weeks I run it alongside you.
- Review of current campaigns and analytics
- Connection of every channel and lead source
- Thresholds and report format tuned to you
The agent at work
Daily checks, alerts on deviations, the Monday report and a monthly review together with me.
- Daily spend-to-leads reconciliation
- Alerts that explain the cause
- Weekly report and monthly retuning
An honest fork before we start
We begin with a free 30-minute session. I pull API access to 2–3 systems of your choice beforehand and arrive with a finished report. If those numbers do not show losses big enough to pay for running the agent, I will say so — and we do not start.
Reviews
Real recommendations from clients and colleagues
"We came to Roman for GEO — our site's visibility in AI search: the catalog was a mess and so were the answers AI engines gave. He ran a full audit and did the GEO work to get the site into AI answers: the score went from 58 to 79. He knows his craft and doesn't push extra services. Recommend."
"We worked with Roman on digitalizing our sales department. He quickly found the problem both in the digital assistant's spec and on the technical side — after that things moved, and the average cost per AI-assistant request went down. Huge thanks, we'll be back!"
"In a two-hour consultation we took my startup's architecture apart piece by piece. Roman found the “hidden money” in the funnel, designed the logic for working with neuro-agents and built a roadmap for rolling out AI agents. If you need someone who understands business at a systems level — that's Roman."
"Roman is an excellent organizer and a reliable partner. Consistency and punctuality are his strengths, and he keeps learning from real business cases. I can recommend him as someone who sets a goal and definitely achieves it."
"I noticed Roman back during his MBA at MIRBIS: high motivation, an unconventional view, real drive. Later he took my professional-development courses more than once, and I recommended him to my clients and brought him in as a partner. I'll gladly keep working with him."
"Thanks to Roman for the traffic-channel audit and valuable recommendations specific to my niche. His professionalism and deep experience are beyond doubt, and his feedback on niche relevance was especially valuable."
"My husband and I run our own yoga school. I asked Roman to analyze our Instagram — in three days he gave 20 recommendations for the page and its promotion. We've already applied many, and subscriber growth is up 10% on the previous pace. Recommend!"
"Thanks to Roman for the audit of the Unitool website and the measures for the sales team and social-media promotion. I applied some recommendations right away — they had a positive effect on sales. He quickly spotted the weak points and growth opportunities, all with examples in the report."
"A great working session on structuring the sales department and growth options. Roman is a true professional in both sales and business processes — he looks at a problem from different angles and finds his own solution."
"I worked with Roman at PROGNOZ as he moved from marketing to sales. As a sales manager he successfully acquired new clients for PROGNOZ BI Software — a motivated professional, always ready to go beyond his comfort zone."
"Roman handled the task perfectly — he consulted me on increasing sales. I was very pleased with the result and recommend everyone reach out to him."
"Roman is an excellent specialist in sales and marketing. An active, ambitious professional of the highest level who thinks several steps ahead."
"I worked with Roman for several years. He's a very reliable person and a great professional — his communication and negotiation skills help find a solution in any situation, and he generates new product ideas. I wish him new achievements."
"I run the sales department for industrial equipment: turnover reached €2.5–3M and stopped growing. With Roman we built a modernization plan — reassigned areas of responsibility, set up manager training and drew up work plans. Three months gave a real result: more calls, more client visits and growing turnover."
"I'm very grateful to Roman for his work: he helped redesign our community in a modern way and is a great help with content. After a consultation with him, your thoughts line up in the right direction. Recommend!"
"Roman is well versed in marketing and sales. I saw the result of his work at the two-day training “Strategy of the second part of life”, built with his direct participation — a systematic approach to the material, the promotion and the whole event."
"We worked with Roman developing the marketing strategy for a B2B legal-tech start-up. He's one of the strongest project managers I've met and a true expert in digital marketing — cross-disciplinary, agile and technically deep. Highly recommend."
"Roman showed me how to promote myself now — some paths I didn't even know about. He gives very thorough answers: it's immediately clear where to go. Now I know several promotion channels, and that solves my problem."
"On behalf of our whole team, I want to thank Roman. I'd especially note his competence, fast turnaround and the detailed handling of each of our requests. Thank you for your work!"
"We worked with Roman on several projects. He's a professional at the intersection of marketing and sales — strategy, tactics, tools — and always up to date on current cases. I still consult with him on digital marketing."
"Excellent cooperation with Roman — he's always on top of marketing-consulting trends. We worked on banking and finance projects: his promotion proposals drew the interest of key shareholders. A transparent methodology is his core principle."
"I went through Roman's Meaningful Management course for MBA graduates — about building systems and thinking more strategically. He did a great job: ROMI for the project came out at 386%. Thank you, Roman!"
"Roman did everything on time, wrote the spec and built a Telegram bot for traffic from Yandex. As a nice bonus he shared several ideas for my sales funnel that I hadn't even thought of."
"We came to Roma for a bot for our coaching club, GalaLetas Club — built to our script. Everything turned out great, fast and in a very partner-like format. Roma really knows his craft: a pro and on the client's side."
"Two months ago I launched a free Telegram bot, “Psychological First-Aid Kit” — it already has almost 500 people. Roman built it: he grasped the request, delivered in just 4 days and clearly explained how to use it. A rare mix of punctuality and professionalism."
"Huge thanks to Roman for our Telegram chatbot! Even though our brief was far from perfect, Roman thought everything through and built it himself, barely distracting us. The result exceeded expectations — precise, on time and creative. Recommend!"
"Thanks to Roman and his team for developing our company's website — everything was done quickly and to a high standard. Roman answered all our questions and gave several great tips. I recommend him as a reliable partner!"
"Roman is a great salesperson with a deep understanding of sales and advertising. Strong communication and negotiation skills, builds long-term client relationships, and is technically solid. I always enjoyed partnering with him at PROGNOZ."
"We invited Roman to run a training for field service engineers on verbal and non-verbal communication — very useful skills for technical specialists. The feedback after the training was excellent; we hope to continue."
"Roman ran a training for our sales team on B2B cold calling — in a very tough area we reached a good result. I'd note his rare ability to show a situation from different sides and assess it objectively. Recommend."
"If you're looking for a way to change your life, to understand what to do and why and how best to reach your goals — you need this program. And it's relevant not only for accountants."
"You just need to take action, and Roman will tell you what to do and point you the right way. If you've hit a dead end, “Reboot” will help you find a way out. The program is for anyone who wants professional growth, not necessarily in accounting."
"Roman, it's always interesting and easy with you! I recommend the program to everyone who works for themselves: afterwards you'll not only raise your income but also start communicating with clients more confidently."
"Do everything Roman says. Don't judge at the start whether it will help — just begin. I had doubts too, but in the end I was thrilled with my results."
"Just follow the program — and you'll get results. It's an investment in your future that is one hundred percent worth it."
"Open yourself to new knowledge, trust Roman's professionalism and be ready for change. It's worth it — the result fully justifies the effort you put in."
Frequently asked questions
Book a review of your advertising
Access is pulled over API before the call, so the half hour goes into the conversation rather than into setup. You pick 2–3 systems — Google Analytics, Search Console and an ad account, for example — I merge them into one report and show you in practice where things are stuck: where budget goes, where leads are lost and what to fix first.
Or contact directly
First diagnostic session is free. We'll identify your systemic growth points and understand how I can help.